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Mercedes-Benz presents vision of hyper-personalised user experience at CES 2024

An extension of you and seamlessly in tune with your needs: This is the way forward for a hyper-personalised and intuitive customer experience – in-car and beyond. At CES 2024, Mercedes-Benz will preview the next major step towards its vision. The world’s biggest consumer electronics show provides the perfect backdrop for the game-changing MBUX Virtual Assistant. It takes the ‘Hey Mercedes’ voice assistant into a whole new visual dimension...